Bergner retail experts

Experts with more than 15 years of experience, working with some of the most important retailers in the world. We have a deep knoweldge about retail business and end consumers.

GLOBAL HOUSEWARE SOLUTION

Our flexibility, speed & know-how allow us to adapt and develop specific brand agreements, private labels, partnerships, and to create new brands. 

Bergner provides our clients with 360º business support - our objective is to create WIN-WIN and lasting business relationships.

CATEGORY MANAGEMENT SPECIALISTS

With the success rate at 100%, Bergner Homeware Category management experts cover the following areas:

1. Size & structure of categories
2. Planogram & organisation of goods
3. Studying assortment, typography, needs & integration
4. Pricing structure and strategies
5. Furniture & Merchandising tools
6. POSM
7. Supply chain optimisation
8. 2 times per year follow-ups

ADHOC PROMO SOLUTION

MAKE IT EASY, ADDING VALUE

We create promo solutions adapted to

• Size and typology of stores
• Typology of articles
• Commercial potential of products
• Space in store

THE ONLY WAY... THE BERGNER WAY!

We believe in reaching for success the Bergner way:

• Personalisation of promo concepts
• Assortment selection based on rotation and impulse
• Easy POS logistic implementation
• PLV elements that push sales, generate value and differences
• Coherence between price points and client price points

LOYALTY PROGRAMMES

Bergner Loyalty Experts is managed by a team of professionals with 15+ yrs’ experience of structuring programmes that successfully changed shopper’s behaviour.

We are experienced in developing graphics for all marketing needs, including marketing communications and sales materials.

BACK OFFICE 360º SUPPORT

• Call Centres
• After-sales services
• Spare parts management
• Website development and social nets ad-hoc
• Sales forecast
• Demand planning
• Permenant items management
• Follow-up on promos